A pizza shop owner says he'd lose over $200,000 a year without an AI answering his phones

The business

Midland Pizza Co. (Midland, Texas)

A small pizza shop owned by Dru. Today it's open just 5 hours a day, 4 to 9 PM, 7 days a week.

The problem

In his first 4 months, sales were under $20,000 a month, and Dru gave himself 2 months before he'd have to walk away. As business grew, the phones became the problem. "Employees were stuck to the phone the whole entire shift," he says. When someone was on the phone, nobody could use the register to check out walk-in customers.

The bot or tool

Loman

An AI that answers a restaurant's phone. It can take many calls at the same time, so callers don't go to voicemail. Every call is logged, so the owner can listen to it later.

It's in our list: Loman AI Restaurant Phone Answering

See the list: AI phone ordering for restaurants

How they set it up

1. Dru found Loman at one of the food industry events he'd been going to.
2. He handed his phones over to Loman, so no worker has to stay on the phone all shift.
3. He listens to the logged calls on Loman's website. If something is wrong, he can edit it and make changes.
4. He checks how many calls come in each hour to help decide his store hours.

The source doesn't say how long setup took.

The result

• Dru says he'd lose "over $200,000 a year" without Loman answering the phones.
• Loman costs $300 a month. It replaced a phone job that paid $3,000 a month.
• Zero missed calls, even at peak hours and before the shop opens (Loman's claim).
• The shop cut its hours to 5 a day and now does "a little over $1.4 million in sales," Dru says. That's sales, not profit, and he also credits other changes he made to how the shop runs.
• He used the money to pay his staff more. He says they're happier and stay longer.

Hours saved

not stated

Money made or saved

Over $200,000 a year he says he'd lose without it; Loman costs $300 a month in place of a $3,000-a-month phone job

Source

Midland Pizza Co. Was Losing $200K a Year in Missed Calls. Loman Fixed It for $300 a Month

Loman. Loman, the company that sells this tool, published this case study, so the numbers are Loman's and the owner's. The page shows no publish date.