A bagel shop's AI takes 9,500 phone orders a year

The business

East Norwich Bagels (East Norwich, Long Island, New York)

A bagel shop on Oyster Bay Road that sells bagels, breakfast sandwiches and catering trays.

The problem

Phone orders at a bagel shop are small and they never stop: a sandwich and a coffee, a dozen bagels, a tray for the office. During the breakfast rush, every call pulls someone away from the counter.

The bot or tool

Maple

An AI phone agent. It answers the phone, takes pickup and delivery orders, and sends each one into the shop's Clover register like any other order.

How they set it up

1. They set up Maple in July 2026.
2. Rule 1: payment stays at the counter. ("I'm only taking in-store payments.")
3. Rule 2: big orders and orders for a later day go to a person.
4. They placed a test order: a bacon, egg and cheese with a coffee. The bot said 30 minutes, so they changed it to 10, because a breakfast sandwich doesn't take 30.

The result

• About 9,500 phone orders a year taken by the bot (Maple's numbers).
• About $125,000 a year in phone orders (Maple's numbers).
• About 12 hours a week of phone time back for the team (Maple's numbers).
• Maple Pro costs $350 a month, so the phone sales come to about 30 times the cost. That's sales, not profit.

Hours saved

About 12 hours a week (Maple's numbers)

Money made or saved

About $125,000 a year in phone orders (sales, not profit; Maple's numbers)

Source

East Norwich Bagels | Maple Customer Story

Maple, the company that sells the tool. The numbers come from Maple's own call and order records. They're rounded and stretched to a full year at the shop's pace since July. The page shows no publish date.