A RE/MAX broker put an AI on her website. It chats with visitors day and night.

The business

Mary Wylde's RE/MAX team (Guelph, Ontario, Canada)

Mary Wylde is the Broker of Record and founder of a RE/MAX real estate team in Guelph. She has worked in real estate for more than 20 years.

The problem

Her old website chatbot wasn't bringing in enough leads, and the leads weren't good enough. Too many visitors left the site without talking to anyone.

People who were ready to buy or sell slipped away at night, on weekends and while she was out at showings. She wanted something that would talk to every visitor, sort out the serious ones, send them into Follow Up Boss (her CRM, the system that keeps track of her contacts), and cut down on time spent answering by hand.

The bot or tool

Madison, the website AI from Realty AI

Realty AI set up an AI helper on her website that is on 24/7. It was made to fit her business.

A bot like it: Lofty

See the list: Best AI bots for follow-ups in real estate

How they set it up

1. A visitor lands on her website, and the AI starts a chat right away, any time of day.
2. It asks what they need: where they want to live, and whether they want to buy or sell and when.
3. It sorts the serious visitors from the rest.
4. It sends each lead and a short summary of the chat into Follow Up Boss.
5. Her team then only reaches out to leads that are already sorted and ready.

The result

• 343 new leads in her first 12 months, Realty AI says.
• 1,896 website chats handled.
• Lead flow went up 284% compared to her old chatbot, Realty AI says.
• 6 new listings came from the AI, Realty AI says. They sold for $619,000 to $855,000, over $4.8 million in sales in total.
• About 320 hours of follow-up work saved, by Realty AI's estimate. That's nearly 10 full work weeks.
• Wylde is quoted saying, "Within our first 30 days we secured a new listing with multiple offers."

Hours saved

About 320 in 1 year, by Realty AI's estimate

Money made or saved

Over $4.8 million in sales from 6 listings the AI brought in, Realty AI says

Source

Mary Wylde | Realty AI

Realty AI's own customer story, May 29, 2026. Keep in mind: Realty AI sells this tool, so these are the seller's numbers. The page doesn't always match itself: in a few spots it says 434 new leads (not 343) and 382 hours saved (not 320). We used the numbers in its results list. The 320 hours is an estimate.